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How to Increase Web Page Speed?
“All you have is 3 seconds to improve sales revenue”
Imagine you are dining at the restaurant, where the ambience is perfect, but receiving slow service from the waiters.
Would you be interested to come again? Definitely not.
We are living in a fast paced world. People(Humans) are constantly on the go and often don’t have time to wait.
Alike, slow page speed can result in poor search engine rankings, lower overall site traffic, and negative user experiences.
People want websites to load quickly on their PCs and smartphones
Quickness of the loading time or page speed, can make or break the user’s experience with the website. If user’s have to wait too long, they will likely to lose interest in what the site is offering and move on.
To outshine your competitors and to be leading the Market, you have to move heaven and earth.
It is a difficult feat but not completely impossible.
Careful strategizing, perfect and timely implementation will help you achieve that.
Let us keep in mind that shortcuts could be damaging, and Google can always track your website and any suspicious actions will be penalised.
Let’s look into the techniques that are proven to gain traffic:
What Is Page Speed?
Page load time:
Amount of time a visitor have to wait until your page is completely loaded (how quickly your content loads in user browser or mobile device) Page speed represents the loading time of a specific page
Why care about Page Speed?
All websites encourage audience to do something: read content, follow them, buy products, use their application, stop by your physical location,or look favorably on their brand
Users’ perceptions are influenced by page speed…
If a website loads slowly, they’ve lost user’s (target) before the page finishes loading. By 3 seconds, the website ’ve lost 45% of their visitors
Bad/poor page speed can cost a loss of revenue. If visitors have to wait too long,they will just close your site and move on to another
Inorder to run a highly effective site, page speed has to be focused and optimized
How to check page load time:
We suggest using PageSpeed Insights for measuring the performance of your website on desktop devices as well as mobile devices Google PageSpeed Insights analyze the content on your page, and score it on a scale of 0 to 100
PageSpeed score classified as,
- Red (0-49)
- Orange (50-89)
- Green(90-100)
It also gives you all the parameters and suggestions to improve your page load time for both desktop & mobile versions
This suggestions gives a starting point for improving page loading speeds
How to Improve page loading Speed?
Few solutions to improve page speed,
1. Choose a performance-optimized hosting solution
Web hosting plays a major role in page loading speed. If you run on a shared hosting, there will be many websites running on the same server, which may influence the page speed.
Just pay attention to aspects such as Speed, Uptime & Server location while selecting hosting solution.
2. Minify JavaScript and CSS files
Remove unnecessary characters, comments, and spaces in the code, and use shorter variable and function names, to streamline the code.
Fewer bytes of data in code, more efficient the page loading speed.
3.Compress & Optimize media files
Media files(images & videos) enhance the appearances of web pages and increase the quality of your content. However, large media files can impact delay loading times.
To increase page speed, media files should be compressed & optimized.
4. Minimize the number of URL redirects whenever possible
Too many redirects on a site can impact page loading speed. Redirects may be necessary in some cases. However, we suggest to eliminate unnecessary redirects on your site to improve page loading speed
5. Cleaning up your media library & database
- Delete unnecessary images and other media files
- Identify and eliminate garbage data and unused content from the database.
This will allow your web hosting server to fetch requested data more efficiently & quickly
Page speed matters the most!
If your loading time is slow, it affects user experience, bounce rate, search performance, and revenue.
Remember, every second improvement on your web page speed increases the revenue drastically
Hire a Web Developer or a Web Development Agency to assist you in optimising your website and implementing best practises to improve loading speed and a better user experience.
